Step 1
Identify the Communication Gap Worth Solving First
The Opportunity Review is a focused conversation about how customers currently reach your business, where interactions break down, and which improvements may create the clearest value.
Topics reviewed
- How customers contact the business
- When calls or messages are missed
- Which inquiries require immediate attention
- Which questions are repeated most often
- How appointments or service requests are handled
- What happens after a missed call
- How staff are notified
- Where follow-up is inconsistent
- Which interactions interrupt the owner or team
- What software or tools are already in use
Possible findings
- Recovering missed calls
- Handling after-hours inquiries
- Reducing routine phone interruptions
- Improving lead intake
- Automating appointment reminders
- Organizing customer follow-up
- Connecting forms, messages, and staff notifications
The goal is not to sell the largest system. The goal is to identify the smallest practical solution that can create meaningful value.
Opportunity Summary
- Main communication problem
- Customer interactions involved
- Operational impact
- Recommended starting point
- Likely scope of the first implementation